Going west: 10 steps for a successful brand strategy


“Your brand is what other people say about you when you’re not in the room.”

How to create a WeChat Official Account: A step-by-step guide


Since its launch in 2011, WeChat has become a must-have mobile app and a vital aspect of everyday life in China.

Omnichannel Customer Experience


Blurring the distinction between offline and online

Super apps and tech giant ecosystems


We have decided to use this unique time to reacquaint ourselves with the lay of the Chinese digital land.

Curio Education Rebrand


Through cutting edge mentorship and personalized counseling, Curio helps students discover their passions, gain successful...

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