Yes. It is true. You can now experience the glories of CHEERS in the comfort of…well, wherever you are. We know it’s tempting to just head to the website now, but read on to get the insider’s look at how the CHEERS experience has been crafted in digital form.
Challenge: Create a user experience that embodies the mission to: “transfer wine knowledge in a natural, humorous, creative, honest and simple way.”
How we did it: Land on the CHEERS website looking for a nice bottle of wine. Quite naturally head straight to the wine “aisle,” and if you are like many of us, stop and stare…the choices can seem overwhelming…Since there is no friendly attendant to guide you through, this is where a good dose of CHEERS humor and Flow digital creativity unite.