Content localization for China

Content localization consist of taking the content of a market and customizing it to the specificities of another market, here the Chinese market. It implies defining the tone of voice, the industry language standards, especially technical terms, and making sure the content does not infringe with China online marketing regulations.

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Content localization for China

Content localization consist of taking the content of a market and customizing it to the specificities of another market, here the Chinese market. It implies defining the tone of voice, the industry language standards, especially technical terms, and making sure the content does not infringe with China online marketing regulations.

China content localization process

Tone of voice

It is important to give to your content a Chinese tone of voice that resonates with the targeted Chinese audience, and apply it consistently throughout your marketing copy, being your website or your social posts. Marketing copy properly localized is many folds more engaging than marketing copy that has just been translated.

Industry language standards

What makes the difference between translation and localization is the accuracy of the technical terms. Not only the meaning but also the familiarity of the terms in a specific industry and audience.

Regulations compliance

Some words, topics, are sensitive in China, and some promotional formulations in marketing material such as “the best” are forbidden. Working with local professionals aware of these pitfalls can avoid a lot of trouble.

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ACS China website localization

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