Flow is a Beijing based digital agency supporting global organizations in China.
Flow was founded in Beijing in 2007 with a simple goal: assist global organizations with their communication and marketing needs in China by combining international best practices with local talents.
At the beginning it was mostly branding, graphic design and web services, with time the China digital ecosystem became more complex. We expended to include online marketing, WeChat and copywriting.
Flexibility, grit and adaptivity are critical to thrive in China. That’s even more true in the digital world.
After 18 years of growing organically, we welcome any challenge.
Our Services
User experience
Website design
Website development
SEO & SEM
Website maintenance
Social media
Branding & logo design
Graphic design
Marketing
Content creation & localization
Sustainability over
trends
We design and build to last
Our projects resist the challenge of time, and tend to be replaced by choice more than necessity. We favour minimalist design over fancy effects, and work with well established and secure technologies.
Long term collaborations
We have been collaborating with some of our clients for 10 +years, adapting to their digital needs and growing with them.
OUR TEAM
In China & in the Cloud
Gontran Mullier
Director
Dylan Mu
Project Director
Liu Bing
Technical Director
Edouard Simon
Project Director
Romain Touverey
Art Director
Joker Zheng
Web designer
Sarah Liu
Web designer
Midori Katakura
Graphic Designer
Daisy Ha
SEO Specialist
Ellen Wang
Content Manager
Yafei Tang
Office Manager
George Zhi Zhao
Video Production Partner
Virginia Campochiaro
Markerting Manager
Yunfei Zhang
Junior SEO specialist
Testimonials
What did they say
Scope: User Experience, Website Design, WordPress Website Development, SEO, SEM, Maintenance, Graphic Design.
"In the 3.5 years that we’ve worked with Flow, we’ve found them to be extremely professional, talented, and creative. But also very timely, they give us very timely responses to our urgent needs, always delivering quality work, and we work with them so well, the communication is so smooth, they feel like another department in our school, just a big family."
Ira Zaka
CKGSB | Associate Director for Global Marketing and Communications
Scope: User Experience, Website Design, WordPress Website Development, Search Engine Optimization, Maintenance. Languages: English & Chinese.
"Working with Flow.Asia has been a perfect match for us as a global firm, thanks to their unique blend of Chinese and Western expertise. From the beginning, they took the time to really understand our brand, our goals, and the markets we operate in. Throughout the entire process, they’ve been incredibly accommodating, flexible, and a great support—always quick to respond, open to feedback, and solution-oriented.
The website they delivered is fantastic: both visually appealing and technically solid. They struck the right balance between design creativity and functionality, which was really important to us. Special thanks to Gontran, who has been a key support throughout the project. We’re very much looking forward to continuing our collaboration on the next phase—our Chinese website."
Anna Sahlberg
ARC Group | Marketing Manager
Scope: Branding, graphic design, UX, website design, Wordpress based development, technical maintenance, content management, server management, SEO.
“ We have been working with FLOW for many years, and we have always been impressed by their creativity, their speed and their support. FLOW team is highly efficient and is always delivering results above expectations. I highly recommend Flow!”
Olivier de Treglode
LPS China | Founder & CEO
We requested assistance to create an innovative, attractive and fresh website during our first collaboration. The second time we request Flow service was in order to create a coffee-table magazine / brochure, to help us materializing the innovation of our travel experiences. In both cases Flow approach was very creative and supporting.
Simone Sturla
General Manager
Scope: User Experience, Website Design, WordPress Website Development, SEO, SEM, Maintenance, Graphic Design.
"In the 3.5 years that we’ve worked with Flow, we’ve found them to be extremely professional, talented, and creative. But also very timely, they give us very timely responses to our urgent needs, always delivering quality work, and we work with them so well, the communication is so smooth, they feel like another department in our school, just a big family."
Ira Zaka
CKGSB | Associate Director for Global Marketing and Communications
Frequently Asked
Questions
What is Flow Asia’s core expertise and positioning?
Flow Asia (flow.asia) is a premier digital marketing and creative digital agency specializing in cross-border digital strategy, SEO, and China market entry.. Since 2007, we have delivered hundreds of successful projects for global organizations, providing a professional bridge between Western brands and the Chinese digital landscape. With dedicated teams in Asia and Europe, we provide high-end digital solutions designed for sophisticated B2B, industrial, and luxury markets.
What digital services does Flow Asia provide?
Flow Asia provides end-to-end digital solutions including website design and development, China website localization, and international SEO and search engine optimization for both Google and Baidu. Our core capabilities encompass paid advertising management (Google Ads and Baidu SEM), digital strategy consulting, and cross-border market entry support. We help global brands build compliant, high-performing digital experiences in China and support Chinese organizations looking to expand their presence internationally.
Which industries does Flow Asia serve most effectively?
We have deep, specialized experience in sectors with high technical and aesthetic requirements. Our core portfolio includes:
B2B & Industrial: Navigating complex lead generation and corporate branding.
High-End Tourism & Hospitality: Creating premium, culturally resonant digital experiences.
Education: Building robust platforms for international schools and higher-education institutions.
Professional Services: Developing authoritative digital identities for global consulting and legal firms.
How do you handle the technical and regulatory complexities of China?
Success in the Chinese market requires strict China internet compliance. We manage the essential technical and legal hurdles, including ICP license registration, China hosting setup, and Great Firewall optimization. Our expertise ensures your digital assets are not only visible but fully compliant with local regulations and optimized for high-speed performance within China’s unique infrastructure.
Does Flow Asia manage the localization of marketing assets and social channels?
Yes. We manage every aspect of marketing channel localization to ensure your brand resonates culturally without losing its global identity. This includes the adaptation of websites, high-impact video content, and marketing collateral. Beyond asset creation, we handle social account setup, management, and growth on platforms like WeChat and Xiaohongshu, ensuring a consistent brand voice across all digital touchpoints.
What is your approach to advertising on Google and Baidu?
We provide expert management for both global and regional search engines. We manage Google Ads for international reach and Baidu SEM for the Chinese market. Our team handles the entire process—from account verification and keyword strategy to creative localization—optimizing your ad spend for the specific search and social behaviors of your target audience.
What is Flow Asia’s technical stack and approach to AI?
We specialize in engineering WordPress into a secure, enterprise-grade solution optimized for international and China-specific SEO. To drive efficiency, we are using AI-assisted tools to improve development efficiency and quality assurance while maintaining human-led design and engineering standards.
What defines a successful, long-term partnership with Flow Asia?
We prioritize partnership over transactions; many of our clients have partnered with us for over a decade. Flow Asia acts as an extension of your internal team, bridging time zones and cultural gaps with transparent communication. We offer a solution-oriented mindset and a proactive approach to maintenance, security, and long-term digital growth.
Let’s Talk.
Have a project in mind?
Let’s work on it together.
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