Use a Content Delivery Network if you canβt host locally
A Content Delivery Network (CDN) will duplicate the content from your main server and distribute it to multiple servers spread around the world. Once youβve set up a CDN, your users will receive the content from the closest server. In addition to exponentially increasing your page-loading speed, a CDN increases the security of your server.
Check your fonts
Many modern websites rely on external font services, (ie: Google Webfonts), which enable the implementation of a wider variety of fonts on your website. Services like these are sometimes blocked in China. Using these font services will make the website-loading process extremely slow and will result in a critically high bounce rate.
In order to make your website China friendly, you can either host fonts on your own server or rely on a Chinese alternative like useso.com.
Adapt your services
Your website may contain interactive elements or content from external service providers such as Google maps,Vimeo or ReCaptacha. Those services might be blocked or nonoptimal in China. It is important to identify those services and replace them, either with a local or China friendly alternative.
Be mobile and WeChat ready
China has more than 620 million mobile users, therefore having a mobile-optimized website became the web user experience standard. Mobile optimization includes general loading optimization as stated above, as well as several user interface tweaks. Having a responsive website will improve the user experience and your conversion rate on mobile and tablet devices. Finally, a website optimize for WeChat will facilitate sharing and reach.
You feel like your site my need some China-friendly optimization? Contact us
