A few months back we were commissioned to create the brand foundation of a travel agency startup specializing in North African tours for Chinese tourists. When they first contacted us they had virtually nothing, except a good idea and a short deadline. Below is an overview of the GELV brand birth.
GELV / 歌旅
We first needed a Chinese brand name. After we presented our research and suggestions, they chose a name that combines the two characters 歌(gē): Song, To sing, and 旅(lǚ): Trip, Travel. 歌 is also phonetically similar to 哥, the last character of 摩洛哥 (Morocco).