Comparison of China and the West is a subject of constant discussions and debates.
Will the CNY take over the USD as the reserve currency? Has China’s economy already surpassed the US’s? However, on the social and mobile commerce front, China’s dominance cannot be questioned.
In China, the two phenomena are extensively overlapping and developing faster than in the rest of the world. It is not only the sheer size of the market that often makes e-marketers’ eyes watery, but also how fast the audience is adapting and actively shaping the latest trends and technologies of the e-commerce market. In the first quarter of 2015, the mobile commerce market have grown by an incredible 168%. Currently, shopping on mobile takes up 47.8% of the e-commerce market and if the trend continues, it will soon surpass the sales on desktops.