TO ANIMATE OR NOT
Dynamic effects are often the first element to become outdated. We work to understand what effects are here for just a moment and which ones are fleeting based on usability, functionality, and implementation. We understood for Flamingo it is important to portray the group as cutting-edge while empowering the website to grow while still preventing putting them in a position that would leave them with an outdated website within a year.
LANDING SCREEN AND THE TARGET USER
As with many groups, Flamingo has offices all over China. In additional to new clients, one of their other named main target audiences is future employees. The home page first screen not only makes an impact of their brand and size, but it simultaneously serves both the potential client and the potential employee who both see immediately the multiple location reach and easy navigation to reach their visiting goal.