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A brand’s logo is often its most recognizable element, carrying emotional weight for customers and stakeholders.
Redesigning it requires preserving its essence while incorporating new aspirations, ensuring it remains timeless.
- A craft
- An art
- A conversation
When done well, it is very satisfying.
We recently had the pleasure of working with Steps & Threads, a brand specializing in tailor-made Latin and ballroom dance costumes. Before launching their new e-commerce website, they wanted to refine their logo and strengthen their brand identity.
The new design places the elegance of the dress at the heart of the logo, capturing the glamour and energy of the Latin and ballroom dance worlds.
It’s been a pleasure collaborating with Amy and her team on this transformation!
