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FlowBeijing
We’re proud to share how we partnered with Navigazione Golfo dei Poeti to support its entry into the Chinese market through the localization of its website design and content.
Navigazione Golfo dei Poeti is the maritime consortium connecting the Gulf of La Spezia, the Cinque Terre, and Levanto. Through its ferry network, travelers can easily explore some of Italy’s most iconic coastal destinations, including the breathtaking villages of the Cinque Terre.
For many Chinese travelers, destinations like the Cinque Terre are still relatively unfamiliar. Reaching this audience requires content and digital experiences that are tailored to their expectations and browsing habits. We adapted both the website’s design and content to provide culturally relevant information, introduce the destination in a clear and engaging way, and deliver a seamless digital experience for Chinese users.
The result is a digital experience that helps Chinese visitors better understand the region and confidently plan their journey through one of Italy’s most spectacular coastlines.
Check out the live website here: https://cinqueterreferry.cn
