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How would you find a good digital agency to turn your PR plans into pixels anywhere in the world? Well, apply the same logic to your China hunt for agencies. Look at it from both ways and you’re bound to find the web agency in China that suits your needs.
Look for striking work online and follow the trail back to source. And seeing things from the other end, itemize your business needs in detail. Whether you need a good digital agency in China for web development, SEO, social media marketing, branding or hustling for your place in the market, finding an agency in China that works for you isn’t a one step process.
In fact, it’s a multi-step multi-dimensional project. Skimp on this stage, and you may have to unpick your efforts later.
Where to View Striking, Appealing Branding Campaigns in China?
The Chinese internet may be a bit foggy when seen from afar, but the same logic applies about where to spot phenomenal digital design that will make your website stand out.
1. Awards: look at Asia’s top design awards, and you are bound to be blown away by some of the competing projects.
2. Use Clutch, Upwork, or LinkedIn to find Chinese digital agencies with strong website portfolios and great client reviews. Look at local directories and industry-specific web agency platforms in China.
3. Social media platforms for your industry: look at what other clients in your industry are saying about the new branding or visual overhaul they have had done, and consider their feedback on suppliers. If they rate your prospective China digital branding agency for reliability and expertise, you may have found your match.
4. Media branding blitzes: consider if your shortlisted agencies’ company culture and values resonate with yours, especially since cultural differences are crucial to a collaboration in branding and web design output.
5. Follow web design and digital agencies on social media: review past digital branding projects to see if the web agency you have shortlisted has the right style and quality to align with your expectations.
How to Define Your Needs for the China Market?
The other end of the hunt is arguably as important, if not more. You know your needs best, and should be proficient at describing them if you are to have a good relationship with your digital agency supplier.
1. Clearly outline what services you need your digital agency in China to provide. Are you prioritizing web development, SEO, social media marketing, branding.
2. Read reviews and testimonials and evaluate stated expertise. Quiz your shortlisted suppliers to ensure your new web agency will be experienced enough in your specific industry and ready to get to grips with the local market.
3. Reach out to a few branding agencies in China for initial consultations to discuss your project, gauge their communication skills, and see if your visions align.
4. Request proposals: before signing anything, ask up front for scope outlines, timelines, and budgets of your branding efforts or overhaul. Go through them with a fine tooth comb, as this is your chance to impact on the deal you’re striking with your design partner.
5. Check legal compliance: ensure the digital marketing agency you have picked for China is compliant with local laws and regulations, especially regarding data privacy and intellectual property.
6. Your agency may be digital, but you have a physical presence in China and this gives you the power to visit your new China agency in person, to provide further insight into their operations and team dynamics.
You can increase your chances of finding a suitable digital agency that meets your needs in China by following these steps, originating from outside and inside perspectives.
