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User experience describes the feeling of a user when he/she interacts with a product or a service.Β
Everyone has an unconscious set of expectations before interacting with a service or a product : when you enter a restaurant, when you try a new connected device, when you open a website, etc.
The difference between the user expectation and the reality of the user experience will make it a terrible experience, a great experience, or a forgettable one.
Below is a list of general UX principles that are good to keep in mind for anyone interested in UX: