Sponsored posts started to show up in users’ feeds this Wednesday. Testing ads in Moments might imply that WeChat is shifting its monetization strategy by creating a Facebook-esque social ad network. Right now only a limited number Fortune 500 brands are accepted to join the program as reported by multiple news outlets in China. It is not known when Tencent will make the ad platform available for other businesses. Till now the tech giant has been taking cautious steps with monetization to avoid compromising the user experience on China’s hottest platform.
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