In the recent years, many Chinese smartphone brands managed to step out of the shadows of simply being copycats and gradually established a global reputation. Thanks to the huge domestic market, where consumers have been rapidly integrating mobile communication into their everyday lives, they managed to develop solid fan bases and made moves to expand outside of China.
One of the most sought-after Chinese mobile brand is Xiaomi. The company is only 5 years old and in 2014 became the 3rd biggest smartphone manufacturer in the world. According to the research firm IDC, Xiaomi has sold more than 61 million handsets, most of them in mainland China. In H1 2015, Xiaomi beat Apple as top vendor in China, even though China has been clearly Apple’s main focus and managed to double its iPhone related YoY revenues in the greater China region. Xiaomi is often compared to Apple for a number of reasons and in the West it is still considered as a blatant Apple copycat. The company puts significant efforts into distinguishing themselves from Cupertino’s giant, but the CEO Lei Jun’s Steve Jobs impersonation is still difficult to forget.