Going west: 10 steps for a successful brand strategy


“Your brand is what other people say about you when you’re not in the room.”

How to create a WeChat Official Account: A step-by-step guide


Since its launch in 2011, WeChat has become a must-have mobile app and a vital aspect of everyday life in China.

China is 10 Years Ahead of the West


Comparison of China and the West is a subject of constant discussions and debates.

Dressing Smart Will Never Be the Same Again


Healthy living and regular exercising is getting more and more fashionable among young urban Chinese.

World Record Investment and Free Rides


Mobile transport in China is very lucrative market. There are a wide range of apps and services available at our fingertips and...

Combined Guide to the EU


In the recent years, China’s outbound travel market has been skyrocketing. In 2014, the number of border crossings has surpassed...

Fancy Schools and Dating Apps Stir up Education in China


Traditionally, education in China has been considered extremely important and seen as a way to improve one’s social status.

Uber: Meteoric Growth In China, but at what price?


Following the recent news about Uber's CEO leaked email revealing the company's growth in China, Tencent published a report...

Ducks And Pets Floating In The Startup Bubble


The startup frenzy in China is overwhelming. Even startups with very unconventional ideas can raise a reasonable amount of money...

Tech Giants are shaking up China’s Banking Sector


This month, the Alibaba affiliate Ant Financial Services is launching an online-only bank called MyBank. The new bank is...

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