Healthy Competition in China’s Search Engine Market

Feb. 06, 2015

Unlike the global search engine market where Google has an undisputed dominance, the search engine landscape in China is dynamic and competitive.

 

Unlike the global search engine market where Google has an undisputed dominance, the search engine landscape in China is dynamic and competitive.

Baidu is still the market leader with 54.02% (64% in 2013), but its competitors are quickly catching up. The prominent antivirus provider 360’s search engine is now at 29% (18% in 2013) and Sogou is 3rd, controlling almost 15% of the market (10% in 2013).

Online marketers should forget about Google when developing their strategy for China, since the search giant’s market share converges towards 0%.

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