User research, User flows, Information architecture & Wireframes
When creating a website with Flow, a user experience specialist will follow your project from start to finish to ensure that the users are kept at the forefront of each decision. We conduct comprehensive research into your company, industry and the target audience. Driven by this research we lay out the user flows- the optimal presentation of information to naturally lead to conversion. Once these paths are set, the information architecture focuses on organizing, structuring and labeling content in a way that facilitates the ease of information intake, navigation and task completion. The wireframes are created as the first representation of the design, and are the culmination of the research, user flows and information architecture.
Based on a solid research foundation, Flow’s team of Chinese and international web designers focus on effective, minimalist web design. Web design was the first service Flow offered, and it remains a practice we excel at. We are passionate to stay at the forefront of design and technology in order to create and implement pioneering solutions. Each design and interaction is customized around your content and your audience with a desktop and mobile design for each page to ensure full responsivity and a seamless experience, no matter what device your user is interacting with you on.