User flows and wireframes
User experience refers to a person’s emotions and impressions about using a digital interface ie. website, app or WeChat mini-program. With a deep understanding of user experience in China and internationally, and expertise in making the transition between, we approach with the philosophy that interactions should be intuitive and consistent, and focus on three main factors: your company and its goals, the target user on a human level, and the environment and context in which a person will be using the digital product. As a Chinese and international multilingual team, Flow is experienced in creating and optimizing digital interfaces for Chinese, North American and European audiences.
Operating a business in China, you know how important digital is. Right now, that’s the space where things are still happening. In the current economic context budgets are tight and every Yuan counts: it often makes more sense to optimize your digital platforms than creating new ones.