Starting with in-depth online competition and keywords analysis, Flow SEO experts define and implement performance driven digital marketing strategies to increase your website’s visibility and qualified search engine traffic that drives conversion. We work with you to create an SEO and SEM strategy for target Chinese markets with a focus on Baidu and key international locales.
The first to good SEO practices is to analyze the website to ensure that the infastruce is SEO friendly and that there is nothing to prevent the site from moving up the ranks. This includes: web server analysis, meta tags (title & description), analytics setup and evaluation, sitemap generation/optimization, robots.txt, mobile site evaluation, and custom 404 error page setup/optimization. If your website is made by Flow it will have already gone through pre-launch SEO before it is published.
Baidu’s (China’s most popular search engine) algorithm is quite different from Google’s and thus requires a separate strategy with strong skills in Chinese language and Chinese digital expertise. We can work with your existing SEO team or on our own to make sure that your Chinese audience can easily find your business.
Pay Per Click campaigns on Google and/or Baidu optimize and ensure precise audience targeting and low cost acquisition. With custom built landing pages we increase conversion and the ROI of your campaigns.
Target keyword research will be conducted in English and Chinese (if needed) to give light to what your target audience is actually searching for when seeking out services or industries that relate to your organization. Once target keywords are determined, we will provide a strategy for implementing them into your content. We also write Chinese content.
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