AbitareLiving WeChat



Project type

Web services, WeChat services

The challenge

Establish an online presence in China for 2 Italian publications: Abitare and Living.

Scope of work

Official account creation

WeChat account management

WeChat posts content localization design

user experience

WeChat mini site design

WeChat mini site development

RCS MediaGroup is an international multimedia publishing group based in Milan. RCS commissioned this WeChat Minisite to localize the articles of the two famous Italian publications “Abitare” and “Living”.