Flow for Baku: A Dreamlike Website for a Dreamlike Voyage

1 min read October 31, 2025

We’re thrilled to unveil our latest website project for the luxury travel connoisseurs at @Baku Voyage!

From logo and brand identity conception to website design and development, this project was fueled by a unique vision of travel, both ours and that of Baku founder, @Simone Sturla. The dreamlike, curated nature of Baku’s high-end tours required an equally elegant and evocative digital experience.

After more than 10 years of successful collaboration with Simone workin on this project was a true pleasure.

 

A few words from @Simone:

“Working with Flow has been an inspiring and transformative experience. The website they created is truly extraordinary — innovative, elegant, and full of personality. What impressed me most was how they managed to blend expertise and inspiration from such diverse fields, creating something that feels both cohesive and unique. Their creative approach went far beyond design: it captured the essence of what I wanted to communicate — that flamboyant, distinctive spirit that defines my vision. The result is not just a website, but a living expression of identity and creativity. I couldn’t be happier with the collaboration and the outcome.”

(Traveller, Voyage Designer)

 

And from @Romain Touverey, who created the website design:

“In mythology, the Baku is a creature from Chinese-Japanese culture that devours nightmares. In our vision, travel works the same way, it eats fears.

It becomes a powerful tool to educate, to see the world as it really is, and, somehow, to understand ourselves a bit more. Working on this project was a beautiful challenge: blending poetry with a strong, daring concept. The idea was to make people feel like they’re part of the journey, inspired by the wonder of travel, with curiosity, and always ready to open the next door to adventure.”

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