
FlowBeijing
Mini-program and mini-sites both benefit modern brands. Understanding how and when to develop a WeChat mini-program or a mini-website is not an easy task. It's not a question of whether a company needs a Mini-program development strategy, but whether a Mini-program or a mini-website will serve the company's business better. Let's discover both of the options.
Mini-Programs Numbers
According to Tencent data, WeChat's app store-like mini-program ecosystem drew more than 450 million daily active users (DAUs) in 2021, with users spending 32% more time on them each day than in 2020.
In 2021, the number of mini-programs supporting payment transactions grew by 28%. This increase is 41% higher than in the previous year. Users who pay through mini-programs are thriving by 80% year on year. According to the head of Weixin Open Platform Lake Zeng, the majority of growth (90%) was driven by small- and medium-sized businesses.
Weixin announced at its annual developer's conference in Guangzhou that the number of active mini-programs operated by overseas merchants has more than tripled over the past two years.
Does your brand need a mini-program or a miniwebsite?
The choice between a mini-site and a mini-programs depends on the marketing goals of the brand.
The costs of a customized mini-program and miniwebsite
The minimum cost of a branding mini-site with 3 sections (About us, our works/services, contact us), customized design, and full CMS development/publication in Chinese and English language is 40,000RMB and it can be developed in 4 to 6 weeks.
The minimum cost of mini-program changes according to the features requested by the customer starts at 40,000 RMB and the time required to create it is more than 4 weeks.
The importance of a design agency
The brand needs a contemporary, creative design that resonates with the business's potential clientele in order to attract more consumers and improve income.
A design agency will examine the client's demands and, using their knowledge, will adapt the user experience for the brand, increasing conversion and giving the client's investment a far better chance of returning.
Also, a design agency may visually generate the appearance and feel that the client's brand requires (a professional, international, and trustworthy image) that an online template cannot provide.
Design trends for mini-programs and mini-websites
Some of our works
FlowBeijing