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As China's Internet environment evolves, it is becoming increasingly important for websites and e-commerce platforms to keep their current presence and meet consumer demands. Understanding web design trends in China are significant for Western companies looking to expand their presence in this market. Designing a website for the Chinese market has become more exciting in recent years because it allows for more designer creativity. Web developers now have more opportunities to try out new ideas.
A western website's structure and design will most likely fail to address the cultural differences and consumer behaviors common in this market. The trade-off here is that increasing China customization reduces your Economies of Scale because a highly localized business will not be scalable into other markets. Simultaneously, a low level of customization will remain highly scalable but may fail to yield success due to the market's specificity.
To generate revenue in China, you must first understand your audience's habits and tailor your user interface to provide them with the best user experience possible. Then it would be best if you continued iterating and adapting even after a successful launch. The market and customers will continue to evolve in a country where change has been the only constant for decades.
Let's Take a Closer Look…
Although more and more websites are adopting a more minimalistic design, if you've visited a Chinese website, you may have been overwhelmed by the sheer number of links and text on a single page. Many people see the lack of development in Chinese web design as a sign that the country has fallen behind or has poor quality.
The significant differences between Western and Chinese web design have specific reasons and result from various factors.
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In China, page load speed is just as crucial as everywhere else. In one of our previous posts, we discussed how important it is to host your website in China to improve its performance:
Website, SEO, and SEM tips and significance in China
Also, like in other countries, creating personas will help you understand your users' needs, experiences, behaviors, and goals. Personas are fictional characters created before a design process to anticipate how an end user might interact with a service, product, website, in-APP official account, and even a brand. To discover more about personas:
Refine Your UX Design with Personas - Part 1
Refine Your UX Design with Personas - Part 2
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For all these reasons, attempting to approach web design in the Chinese market on your own will rarely result in good branding and will almost always leave you disappointed. The most effective way to pave the way for your success in the Chinese market is to work with a web design agency in China that has a thorough understanding of local web design and culture. Flow's UX designers create enjoyable experiences that fit the complex Chinese ecosystem based on years of research experience in China. Contact us today for a custom quote.
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