Make the right impression to the right audience
Social post content creation
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The lines between work, life, shopping and social media are all blurred in the omnichannel digital experience in China. Chinese consumers not only care about the quality and the price, but also who your brand is and what type of lifestyle it represents. Flow works with you to create a varied, comprehensive social marketing strategy to engage with your Chinese audience.
With over 1.1 billion monthly users (MAUs) on WeChat, it is important to define who you are speaking to and truly get to know them. With this knowledge, a strategy comprised of ads, reengagement and content will be formulated to reach your audience in a meaningful and impactful way.
Chinese consumers have a lot of choices, and they look to key opinion leaders (KOLs) to help them navigate through these choices. KOLs not only bring attention to your brand, but help to define what kind a person, with what type of lifestyle your brand is for, and speak directly to them. Flow finds the KOL that resonates with your brand and works with them to reach your audience.
Your social media in China needs to provide useful, interesting, multidimensional content that catches the attention and resonates your brand story to an audience that may encounter your content across multiple channels anytime throughout their busy day. We harness our creativity and branding know-how to write original content or localize existing content to China.
Operating a business in China, you know how important digital is. Right now, that’s the space where things are still happening. In the current economic context budgets are tight and every Yuan counts: it often makes more sense to optimize your digital platforms than creating new ones.