Logo design and visual identity process
Context analysis
It starts with understanding the organizationβs mission, its identity and culture, the competition, the audience that will be interacting with the logo, and the logo context of use.
Research and mood board
This assessment gives the direction to the visual research and the mood board that proposes different possible design styles.
Concepts development
Once a design style is selected we develop between 3 and 5 concepts. Within these a couple of concepts are selected and then developed until the strongest concept is chosen.
Logo design
The chosen concept is then finalised with the choice of the font, the colours and finishing treatments.
Visual identity design
The visual identity expends on the design foundation set by the logo, and defines the organisation font families, the patterns, colour palette and graphic design and photography style. It also includes relevant design application references like social media posts, ads, bags, etc.Β The objective of the visual identity is to define a practical tool box for all your design projects, making it simple and fast to design websites, brochures, apps or event collaterals.
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