Branding & logo design

crafted branding design

  • Logo design

  • Visual identity design

  • Stationary

  • Chinese naming

A brand that looks and feels like you

We believe that a brand should express the soul of an organization, and Flow designers work to visually represent this soul through your brand’s logo design in China and internationally. With industry, visual and target audience research, we craft logos and visual identities that communicate your organization in a unique and memorable way. When expanding to a new market we localize your logo and VI with experience in Chinese logo design and international design.

Logo design


Logo design projects are the most challenging and the most satisfying. Logos have a determining impact on the way an organization is perceived internally and externally, and will set the tone for any subsequent web or graphic design project. Having designed logos in Beijing, China, for more than twelve years, Flow has gained a unique skill set and deep understanding of how to design impactful logos for international and Chinese organizations.

Visual identity design


The bigger the organization, the more important the visual identity becomes. Consistency through all of your communication channels will support your brand recognition and make your life easier each time you make a design related decision.

Chinese Brand Naming


Chinese naming is much more than just a translation. Choosing the characters of the brand name uncovers the high-contextual meaning, and ensures that there are no negative connotations or already existing brands.

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