Exploring China’s Best Social Media Channels for B2B Business

According to Priori Data’s Social Media Users 2024 report, China leads the world in social media usage, with 1.02 billion users in 2024. This number is projected to grow to 1.21 billion by 2027.

As a consequence, establishing a strong social media presence in China can help your organization unlock boundless possibilities for growth.

This analysis spotlights three of the top B2B-friendly social media channels in China, each offering different ways to build brand authority, reach targeted audiences, and grow engagement.

1. WeChat

Leading the way in China with its all-encompassing services for businesses and consumers alike.

2. Weibo

While its popularity has dipped, it remains China’s second most-used social platform and the top choice for microblogging.

3. Zhihu

Known for its professional audience, it presents valuable potential for B2B companies seeking engagement and credibility.

Three unique platforms, each with distinct content formats to help your organization reach its goals.

Want to discover how your brand can make the most of these channels? Connect with us for a tailored consultation.