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In today’s fast-paced, interconnected world, more and more companies are recognizing the importance of building a strong international online presence. A well-designed global website doesn’t just enhance brand image — it expands market reach and drives measurable growth. This article explores the design insights and strategies behind RIIFO’s new international website.
1. Thoughtful Brand Presentation
The homepage hero section is crucial for creating a strong first impression. Unlike template-based websites, this custom site integrates RIIFO’s visual identity into the hero design to craft a distinctive brand experience.
The animated introduction begins with the gradual reveal of the brand slogan, followed by a concise brand video, and culminates with RIIFO’s corporate video at the center. From there, animated pipelines extend in all directions — symbolizing RIIFO’s expansive global footprint and ongoing internationalization journey.
2. Clear Product & System Architecture
A well-structured presentation of RIIFO’s product system was essential. By combining clarity with artistic visualizations of products and their application environments, we enabled users to intuitively grasp the full scope of RIIFO’s system offerings at a glance.
3. Highlighting Product Strengths with Precision
Product value needs to be compelling and credible — especially for B2B websites. We focused on a clean, streamlined design to let the details shine. To further support content maintenance, we developed multiple visual templates for displaying product selling points. These templates allow the marketing team to select the most fitting layout for each product, ensuring that key features are communicated effectively and consistently.
4. Multi-Site Content Management System
To support RIIFO’s global expansion, we implemented a scalable multi-site content management system (CMS). Within a single backend, administrators can easily manage multiple localized websites. Each regional site can have its own access permissions and language settings, streamlining both day-to-day management and long-term scalability — reducing operational costs as new markets are added.
5. User Testimonials
Real feedback from real users — we showcased testimonials to build trust and credibility, letting satisfied customers speak on behalf of the brand.
