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Baidu search engine marketing (SEM) is a must for global companies with their fingers on China’s pulse
If you’re planning a smooth landing for your small to medium-sized business in the digital China of 2025, it’s time to think about installing Baidu’s Jimuyu tool, a landing page builder that enhances your search engine marketing (SEM) campaigns. In fact, you can’t get far with advertising on Baidu, China’s biggest search engine, if you don’t use Jimuyu to build your website’s landing site. As a major technology and internet service provider in China, Baidu has controls on how its platform is used for search engine marketing, and it enforces compliance with its rules.
Baidu requires Jimuyu for SEM in certain regulated industries
Overseas registered companies in industries with regulated content standards in China such as healthcare and goods retail are required by Baidu to use specialized tools like Jimuyu to ensure compliance with China’s consumer standards. Baidu may also see controlling the use of AI tools as a way to differentiate its services from competitors in a competitive market.
To use Baidu search ads, your international company has to use Baidu’s landing site tool Jimuyu. This Chinese landing page builder is effective for generating web traffic if you do not have extensive coding knowledge. Even if your company has a Chinese website, you will benefit from having a sleek call-to-action focused landing site within the Baidu ecosystem. As most internet users in China access the web via their mobiles, Jimuyu landing pages mainly target mobile users. Baidu pay-per-click (PPC) may cost more than other search PPC, but the good news is that mobile-based search returns fewer pages per inquiry, giving your investment more value per ad.
How does Jimuyu work for consumer-facing industries in China
Jimuyu lets users customize templates and design pages tailored to their specific needs, optimizing them for conversions and engagement. It can serve as a viable option during the initial phase of entering the Chinese market, if your site loads slowly from abroad, or if you have a campaign you urgently need to generate leads for.
You should consider Jimuyu, Baidu’s SEM-friendly landing page builder, if you are:
- A small to medium-sized enterprise or start-up, looking to promote products or services in China without a significant investment in web development.
- A marketing professional without a significant technical background, as Jimuyu is easy to use for one-off campaign landing pages and lead generation.
- An e-commerce store manager who needs a landing page for certain products or sales events, as it will drive traffic and quite likely increase sales through Baidu SEM.
It may help you to consider a Baidu-specialist SEM agency to help you feel more at home in China’s unique search ecosystem. Flow Asia has experience in Baidu advertising and search engine optimization, and can guide you through the process of setting up a compliant and conversion-focused Jimuyu landing page to bring your interested clientele home.
