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CKGSB Unleashing Innovation Book
Client
CKGSB
Project type
Graphic design
Challenge
Design of the book “Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion” for CKGSB.
Cheung Kong Graduate School of Business was founded in 2002 and has now more than 40 full-time professors. The university’s mission is to help business leaders gain a global view of the business industry and also cultivate in them a sense of social responsibility and an innovative mindset. CKGSB headquarters is in Beijing. It also has other branches in Shanghai, Shenzhen, Hong Kong, London and New York.
