Going west: 10 steps for a successful brand strategy


“Your brand is what other people say about you when you’re not in the room.”

How to create a WeChat Official Account: A step-by-step guide


Since its launch in 2011, WeChat has become a must-have mobile app and a vital aspect of everyday life in China.

China's E-commerce market reached $2 trillion


China’s Ministry of Commerce reported that overall transactions in the world’s biggest e-commerce marketplace exceeded RMB 13...

WeChat rolls out ads in Moments


Sponsored posts started to show up in users’ feeds this Wednesday. Testing ads in Moments might imply that WeChat is shifting its...

Yingyangzhiye, Data driven real estate platform


Flow was commissioned by the real estate investment company Yingyangzhiye to design and develop their online platform.

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