Going west: 10 steps for a successful brand strategy


“Your brand is what other people say about you when you’re not in the room.”

How to create a WeChat Official Account: A step-by-step guide


Since its launch in 2011, WeChat has become a must-have mobile app and a vital aspect of everyday life in China.

Free Wifi Stealing App Worth US$1 Billion


Wifi hotspots in China are scattered around most public places. Those who tried logging into them would agree that it is often a...

Dancing Grannies got VC funding


If you live in China, you know them. After dusk, you see groups of elderly women dancing synchronized choreographies and blasting...

Handcrafted Visual Identity


BSC is an internationally recognised premier training center that brings the world of sailing to Northern China. Major parts of...

Higher Bigger Brighter


At last! After 3 years living underground, we finally found the office we have been dreaming of. It is in a hutong.

How to use WeChat photo features for marketing?


This post is the 4th part of the five-week-long Flow WeChat Marketing Special series, in which every week, we introduce and...

Leveraging WeChat Payment feature


This post is the final part of the five-week-long Flow WeChat Marketing Special series, in which every week, we introduce and...

How to use WeChat location feature for business?


This post is the third part of the five-week-long Flow WeChat Marketing Special series in which every week we introduce and...

Boost Your WeChat Marketing with Audio features


This post is the second part of the five-week-long Flow WeChat Marketing Special series, in which every week, we introduce and...

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