Branding & logo design

crafted branding design with love


  • Visual research

  • audience & context analysis

  • Creative design

A brand that feels like you


We believe that a brand should express the soul of an organization. While as designers we can't create your brand, we can help you set its foundation and define its visual features: your brand logo & your brand identity. We craft logos and visual identities that communicate your organisation's, a brand’s or a  vision in a unique and memorable way.

Logo design


Logo design projects are the most challenging and the most satisfying. It has a determining impact on the way an organization is perceived internally and externally, and will give the tone of any subsequent web or graphic design project. Designing logos in Beijing for more than eight years, Flow has gained a unique experiences and developed deep understanding of how to design great logos for international and Chinese organisations.

Visual identity design


The bigger the organization, the more important the visual identity becomes. Consistency through all of your communication channels will support your brand recognition and save time on every design project execution. Flow visual identity design aims to make your life easier every time you need to make a design related decision when you don't have an in-house graphic designer.

Chinese Naming


We can localize your international brand name in Chinese.

Sketching and drawing


Our logo designers start the visual research with pen and paper sketches to make sure your identity is truly unique.